The Label

About

"Founded on a belief that independent artists deserve both a creative home and the tools to build sustainable careers."

Our Story

An independent label built for artists who refuse to stand still.

Founded in Atlanta, Georgia in 2010 by musician, producer, and entrepreneur Todd Richard Stevens, Autumn + Colour was created with a simple mission: partner with independent artists and help bring their creative vision to life.


In 2011, Stevens partnered with artist manager Travis Groo, bringing him on board as Co-Owner, Executive Vice President of Operations. Together, they helped shape the label's artist-focused approach, combining creative development, strategic marketing, and long-term career growth for the artists they supported.


Between 2010 and 2016, Autumn + Colour released music from 25 artists across 46 releases, establishing itself as a respected home for emerging talent throughout the independent music community. Built on a foundation of artist development, collaboration, and creative freedom, the label became known for championing unique voices and authentic artistry.


As the music industry evolved, Stevens shifted his focus toward another passion; merchandising. Drawing from years of experience working with artists and bands, he built a successful merchandising and fulfillment business that would go on to serve musicians, brands, and organizations around the world.


After nearly a decade away from active releases, Autumn + Colour returned in 2024 with a renewed vision. Combining independent music distribution with in-house merchandise production, the label now offers artists a unique partnership that extends beyond traditional record label services. By uniting music, branding, apparel, and direct-to-fan merchandise under one roof, Autumn + Colour provides artists with the tools they need to build sustainable careers and deeper connections with their audiences.

Our Values

01

Artist First

We partner with independent artists to bring their creative vision to life — on their terms.

02

Music & Merch Under One Roof

From distribution to apparel and direct-to-fan merchandise, we give artists every tool they need.

03

Creative Freedom

Built on a foundation of collaboration and creative freedom, we champion unique voices and authentic artistry.

04

Sustainable Careers

We help artists build lasting connections with their audiences and the infrastructure to grow.

27

Artists

57

Releases

2010

Founded

Atlanta, GA

Artist-Owned

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