Independent music.
Limitless possibilities.

Co-Founder

Christina T. Guerrero

Born in Los Angeles, California, to two young parents who shared a home with her grandparents, Christina was raised at the intersection of two generations of music lovers. That environment provided rich soil for a musical appreciation spanning decades. The big-band and classic crooner songs her grandparents loved lived alongside the music of the ’60s, ’70s and ’80s favored by her parents. Coming of age in the ’90s and early 2000s, with the Southern California hip-hop and punk rock scene all around her, added another formative layer to a lifelong connection with music. Together, those influences shaped Christina’s wide-ranging musical taste and passion for the artists behind it. That passion found direction when Christina met two friends creating music in an Atlanta studio. Intrigued by what she heard, she helped shape the project that became The Electric Sons - refining its identity, introducing influences, suggesting changes to arrangements and song selection. Only in hindsight did she recognize that much of what she was doing resembled the work of a producer: hearing what a song could become and helping the artists bring it forward. New to artist management, Christina nevertheless moved The Electric Sons into the industry with remarkable momentum. She built relationships that led to early music-blog coverage, an appearance at Hangout Music Festival and a Red Bull Music sponsorship that put the band on the road alongside trending artists of the time - St. Lucia, MS MR, and more. She also secured coveted support opportunities with Capital Cities at Atlanta’s Tabernacle and helped place the band on bills with Passion Pit, Yeasayer, Ellie Goulding, Grouplove and others. Meanwhile, Christina cultivated relationships with publishing companies across the United States and eventually abroad, creating opportunities for the band’s music to appear in national campaigns for brands including TJ Maxx and Red Bull. After the birth of her son, Christina stepped away from artist management and founded her own marketing agency, creating greater stability and structure for her new family dynamic. Still, she never lost the desire to return to music in a meaningful way. In a serendipitous turn, Todd and Travis reached out to Christina, remembering the passion and work ethic she had always brought to supporting local artists. She gladly accepted their invitation to become the third partner in their longstanding venture and now serves as Head of Global Partnerships for Autumn + Colour. Meaningful relationships have been the cornerstone of Christina’s work from the beginning, and she is excited to bring that foundation - along with her instincts, experience and unwavering belief in artists - to supporting talent throughout the Southeast and beyond.